Winners will attend one-day clinic with Gretzky & Wickenheiser

MISSISSAUGA, ON., October 8, 2009 —In Canada, hockey is not simply a sport; it lies at the very heart of what it means to be Canadian. As a long-time supporter of hockey and to help build excitement around Canada’s quest for gold in February, Samsung is about to give 15 youth (ages seven to 14) from across the country the opportunity to attend a one-day hockey clinic with Wayne Gretzky and Hayley Wickenheiser.

The Samsung Hockey Camp for Kids, will be held in Calgary in November and will give some of Canada’s young hockey fans the opportunity to spend a day with two of the game’s greats. The 15 hockey fanatics plus one parent chaperone will win an expense-paid trip to Calgary to enjoy a day of skills and drills run by Wickenheiser, Gretzky and Hockey Canada coaches.  While full details about the prize package are available on the contest website, it will also include a welcome gift, breakfast and a motivational speech from Wickenheiser and many additional elements.

“Samsung is thrilled to offer this once-in-a-lifetime experience for 15 deserving young hockey fans,” said Benjamin Lee, President and CEO, Samsung Electronics Canada. “Samsung has a long-standing commitment to hockey through our relationship with Hockey Canada, Wayne and Hayley and as excitement grows leading into 2010, we couldn’t think of a better way to celebrate our favourite winter sport.”

Samsung today launched a website (www.samsung.com/laceup) where parents/legal guardians can go online and, in 300 words or less, explain why their child deserves one of the 15 coveted slots. A panel of judges from Samsung and Hockey Canada will review the entries to determine the players that best exemplify Samsung’s key hockey values – fair play, team work and skills improvement.

“I’m excited to be teaming with Samsung and Wayne to create this great opportunity for a group of young hockey enthusiasts,” said Hayley Wickenheiser. “My involvement in and passion for the sport have offered me so many incredible opportunities, not the least of which has been representing my country on the world stage. I hope my involvement in this camp will help spark that competitive fire and desire to lead in the next generation of Canadian hockey stars.”

Along with the contest, the Samsung Hockey Camp for Kids website will strive to make hockey more accessible to unprivileged youth. Visitors to the site are encouraged to click and donate, with funds raised going to Hockey Canada’s “Dream Come True” community initiative. Through this program, underprivileged kids across Canada will be able to discover the excitement of the game by receiving a fully-funded season of hockey, complete with new equipment from head to toe. For every dollar donated during the entry portion of the contest, Samsung will match the amount, to a maximum of $10,000.

The Samsung Hockey Camp for Kids contest website is currently accepting entries. The contest closes on November 2, 2009 at 11:59:59 ET. The winners and one parent/guardian will be flown to Calgary where the camp will take place in late November. For additional contest rules and regulations, please visit www.samsung.com/laceup.
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About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung’s consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008.  Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada.  Samsung is also a proud sponsor of Hockey Canada, Stars on Ice, Toronto Football Club and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

Vancouver, BC, Canada, June 23, 2009 – Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, today unveiled its Vancouver 2010 Olympic Winter Games theme, “Discover Your Every WOW Moment,” and Games-related programs – including its Team Samsung athletes – at the company’s event in Vancouver on June 23, International Olympic Day.

Samsung launched a new program to link fans to the Vancouver 2010 Olympic Winter Games using Samsung’s Wireless Olympic Works (WOW) and their mobile phones. For the first time fans around the world will be able to download and install the WOW Public Application from Samsung’s website (www.samsung.com/vancouver2010) to receive real-time information and updates from the Vancouver 2010 Olympic Winter Games on their Samsung mobile phones.

Cooperation with Atos Origin and Omega under the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games’ (VANOC) coordination will enable Samsung to deliver the seamless WOW service for the Vancouver 2010 Olympic Winter Games. Official Results will be powered by Atos Origin. Timing and results will be managed by Omega.

“The Olympic Games are much more than sports and competition; they are about community, camaraderie and individuals challenging themselves to find inspiration and achieve excellence,” said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung Electronics. “Likewise, Samsung seeks to use mobile phone technology and our sponsorship to unify people around the world and help them discover their own WOW moments during the Olympic Games.”

“The Vancouver 2010 Winter Games will be full of `wow’ moments, from the breathtaking scenery to thrilling moments of triumph in our world-class sport venues,” said John Furlong, VANOC’s chief executive officer. “A global leader in wireless technology, Samsung will help share these moments with sports fans around the world, including on handsets for the first time in Olympic history. This is in addition to the more than 7,000 individual pieces of telecommunications equipment they’re contributing to the Games. Both are examples of how Samsung’s expertise is contributing to the overall experience and flawless delivery of the 2010 Games.”

Samsung introduced members of Team Samsung, a group of high-profile brand ambassadors who represent the spirit of the Olympic Games and will share their WOW sports moments with fans all over the world. Led by ice hockey legend and Olympian Wayne Gretzky, Team Samsung will consist of Hayley Wickenheiser, three-time Olympic Games medalist with two golds and one silver; and Jarome Iginla, NHL All-Star, two-time Olympian and Olympic Games gold medalist.

“It’s an honour to lead Team Samsung as the Olympic Games returns to Canada in 2010,” said Wayne Gretzky. “As part of Team Samsung, I know the company is truly dedicated to sports and mobile phone technology. Through the power of its innovative wireless technologies, I expect Samsung will link fans around the world to the Games so we can experience the excitement together.”

Samsung also unveiled its Samsung Olympic Visual Identity System (SOVIS) and previewed design concepts and plans for the Olympic Rendezvous @ Samsung (OR@S). SOVIS combines the Samsung logo and brand attributes with elements that represent the Vancouver 2010 Olympic Winter Games. The design is inspired by the shape of a mobile phone, the beautiful scenery of Vancouver and incorporates the “Inukshuk,” a symbol of friendship and harmony in Canada. The new SOVIS will be used during Samsung’s 2010 Vancouver Olympic Winter Games-related marketing events and promotional activities.

OR@S, located at David Lam Park, will become the epicenter of Samsung’s activities during the Vancouver 2010 Olympic Winter Games, providing engaging experiences and unique WOW moments for fans and athletes. It will showcase the brand’s innovative mobile phone technologies, provide live entertainment and serve as a retreat for athletes and spectators. Samsung will also take an eco-friendly approach to some extent in constructing the OR@S and will provide visitors with easy and intuitive product experiences. OR@S debuted during the Sydney 2000 Olympic Games and has become a popular meeting spot, hosting more than 3 million people to date.

Samsung also announced its “Samsung Mobile Explorers” program set to launch in August 2009 to spread the excitement of the Games across the world. Around fifty lucky university students from all over the world will be selected as Samsung’s Mobile Explorers getting an opportunity to experience and report on the Vancouver 2010 Olympic Winter Games. The contest will be open to university students in Canada, the Republic of Korea and other countries to be announced at a later date. Each Mobile Explorer will be equipped with the latest Samsung mobile phone to capture their unique WOW moments by sharing their extraordinary Olympic Games stories through text messaging and online posts.

About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative wireless technologies provide the Olympic Family with real-time information and communications services. Samsung’s commitment as a Worldwide Olympic Partner continues through to the 2016 Olympic Games.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com