“Neutral site” NFL vs. NHL

Sunday, December 7th, 2008

Mick Kern appears courtesy of Live From Wayne Gretzky’s

Okay, okay.  I know.  The National Football League game that was held on Sunday, December 7th, 2008, at the Rogers Centre in Toronto, was not technically a neutral site game.  It was a home game for the Buffalo Bills, and a rather important one, if they still entertained any playoff hopes.

The truth is, it was unlike any Bills’ home game ever.  Sure, there were more Bills’ fans than Miami Dolphins fans, but the “visitors” were well represented.  And, as it was the first-ever NFL regular season game in Toronto (in all of the Dominion of Canada, from sea-to-shining-sea, for that matter), there was a sizable contingent of fans in attendence who cheer for other NFL teams.

The Pittsburgh Steelers, for one.  So much so, that the good folk at the Rogers Centre who stock the souvenir booths, made sure to bring a healthy supply of Steelers’ paraphernalia, in addition to the Bills and Fish.

But mostly, this NFL game was about being seen.  I don’t consider myself a football snob, though I love the game (NFL and CFL), and played some of it earlier in my life.  But I do know when I’m surrounded by folk who are there more for the experience at being at the big league NFL, as much as they’re in attendence for a football game.  And that describes a great deal of the people at the Rogers Centre on this Sunday.  The football was secondary to the experience of commenting on the size of the crowd, texting their friends across the way, trying to start the wave, and drinking copious amounts of bad beer.

But that’s all fine.  After all, pro sports is entertainment.  Some of us hold it near-and-dear to our hearts, but for the vast majority, it’s another way to spend a frosty Sunday, even better so when there’s a novelty factor involved.

The game itself was a dog (16-3 Dolphins), and a lot of people started streaming for the exits at the beginning of the fourth quarter.

Which was a shame, but you pay your money and you take your chances.  The Bills aren’t exactly setting the football world on-fire this season, but one hoped that this heated rivalry would produce sparks.  It didn’t.

What it did produce was an appreciation by myself for when the National Hockey League used to play a couple of neutral site games during the early-to-mid 1990′s.  The league played an 84 game schedule, and ended up taking to the ice in exotic locals such as Cleveland, Halifax, Sacramento, and Hamilton.

It was at Copps Coliseum in Hamilton, Ontario, that I attended two of these neutral site games.  The second one (11-18-93) featured Ron Hextall and the New York Islanders defeating the Montreal Canadiens 5-1, with the majority of the crowd festooned in Habs’ gear.  It was a lively crowd, though the game was lukewarm.

It was the first neutral site NHL game at Copps that remains fresh in my mind.  That cold November night, Ron Hextall and the Quebec Nordiques took on the Toronto Maple Leafs…and there was no doubt whatsoever what team was the crowd favourite.

Thanks to a sell-out crowd, and apparently most of those folk deciding to pick up their tickets at the will call, there was a huge throng that jammed the front doors, and most of us did not get into the venue until after the first period was finished.  It was frustrating standing out in the cold, knowing a game was going on which you had a valid ticket for, but there was no way to do anything about it.

By the time the puck dropped for the second period, Copps was packed.  To this day, it remains the noisiest sports crowd I have ever been a part of.  It tops even the game at the Montreal Forum, the one where Guy Lafleur first played on Forum ice against the Canadiens.  He suited up for the New York Rangers, scored two goals and added an assist, and brought the roof down with each goal, particularly the second one.  It was so loud I could not make out at all what the guy in the next seat was trying to shout at me.

That was February of 1989.  A few years later in Hamilton, November 17th, 1992, the crowd topped that.  Since it was a neutral site game, it appeared most of the corporate fat cats didn’t bother to make the trip down the road to The Hammer.  The real hockey fan filled the building that night with a true appreciation for the game in a way no typical Maple Leafs’ crowd could hope to match.

The Nordiques won the game 3-1, but that’s not what has stayed with me.  I’m probably the furthest thing from a Maple Leafs’ fan, but that evening I developed a real appreciation for these fans, who didn’t need a scoreboard to implore them to cheer, didn’t resort to the wave, didn’t need to rely on overplayed cheesy commercial rock music to fill the spaces between action.  They stood and cheered and yelled and laughed and argued and cheered and drank and cheered until the final star was announced.

They were just happy to be at a Toronto Maple Leafs game.

This wasn’t a European soccer crowd either, which itself can be very impressive.  There was no organized singing or chanting.  There was just real hockey fans watching a pretty good game.  It’s a shame it can’t be that way at every game.

It was after this game that I stopped picking on the real Maple Leafs’ fan, and came to the realization that real fans of whatever sport are very much the same.  They share a undiluted passion for their sport, and their particular team.  You can dress up the arena, the field, the ballpark.  You can, as everyone’s so fond of saying these days, put lipstick on a pig, but the real fan doesn’t care.

Just give them a shot at half-decent tickets, and let the actual game be the centre-of-attraction, and, trust me, word-of-mouth will spread and people will want to be there.

The trouble is, with the high cost of tickets, and the scarcity of said ducats (depending on the market), the real fan is either consigned to the upper deck, or have to be content to watch from their living room.  Which saps the arena of the very lifeblood of what makes sports special in the first place; the shared experience between a group of strangers, who have come together for three hours with a united purpose.  Which is a rare and precious thing these days.

- Mick Kern

Mick Kern appears courtesy of Live From Wayne Gretzky’s

Are Tickets Too Expensive?

Thursday, October 23rd, 2008

Mike Trigiani appears courtesy of Live From Wayne Gretzky’s

One of the things I really enjoy doing is going to a live sporting event. Living in Toronto, I’m lucky to have the NBA, MLB and NHL (though I rarely go more than once a year to see the Leafs) and even the CFL. I also live close enough to Buffalo to visit the Bills and Sabres which is how this topic came up in the first place.

My family and I are heading to Buffalo in late November for the weekend so I thought we could check out a Sabres game. I saw that the Islanders were in town so figured it would be perfect because A) the Sabres have the second lowest average ticket price in the NHL (after St. Louis) and B) the Islanders suck so it won’t be a high profile game.  Well, I was wrong on both accounts.

Technically, the Sabres have the second lowest average ticket price in the league but the problem with that is the actual price range of the tickets.  The Sabres average ticket price is $36.43, well below the NHL average price of $49.66.  That sounded great on paper but when I looked into it, the absolute cheapest ticket for the Isles/Sabres game was listed a $47 but to make matters worse, there weren’t tickets available at that price which put me into a much higher price bracket. So, while the Sabres can advertise one of the lowest average prices, it leaves out a lot of information.

As I mentioned, the Sabres average price is $36.43 but they break their opponents down into five categories which affects the single ticket prices: Platinum, Gold, Silver, Bronze and Value.  The price range for a Value game (which is usually weeknights against crappy teams) is $31-$99. The price range for a Platinum game (which includes Toronto and Montreal) is $78-$233.  That means that you are looking at an overall range of $31-$233 but you can only get the low end of the range on weeknight games! The Islander game was considered Silver for some reason so the tickets started at $47. This information bothered me so I decided to look into other teams and other leagues ticket prices.

The Toronto Maple Leafs have the highest average ticket price in the NHL at $76.15 but their lowest priced ticket is $25.78, over five dollars cheaper than the Sabres cheapest seat for a Value game! Toronto’s seat prices go up to $401.51 which brings up the average but I can see a game in Toronto for less than I can in Buffalo (although I would much rather watch an exciting Sabres team play). That made no sense to me so I moved on to other leagues to take a look.

The average ticket price in the NFL is $72.20, about $23 more than the NHL average but about the same ratio from the NHL to Toronto’s average.  The highest average ticket price in the league is the New England Patriots at $117.84. That’s $46 above the average! The difference is that the price range goes from $65-$169 which is a much tighter range and a much more accurate average price.  The lowest average ticket price in the NFL belongs to the Buffalo Bills (surprise) at $51.24 with a price range from $38-$77.  If an NFL team can survive on 8 home games charging between $38-$77 a ticket, how do the Sabres explain charging a minimum of $47 for a Saturday game against the Isles when they have 41 home games?

Next, I looked to the NBA since many teams play in the same arenas as the NHL teams.  I found a similar pattern in the NBA with massive price ranges and unbalanced averages.  The Los Angeles Lakers have the highest average ticket price with $89.24 with a league average of about $47.50.  The thing is that the cheapest ticket to a Lakers game is $10 and goes up to $315.  That is a hell of a lot cheaper than the Sabres $31 for a value game and the NBA plays a similar schedule and holds about the same amount as a hockey game (not to mention the Lakers have won a lot of championships).  More similarities to the NHL at the low end of the NBA price scale with the New Orleans Hornets average price at $24.58 but their cheapest ticket at $15 meaning I can go to a Lakers game for less than a Hornets game (again, I would much rather watch the Hornets exciting style than Phil Jackson’s so called “Triangle Offense”).

One last check was with Major League Baseball. I knew that baseball was the most affordable of the major team sports but the price difference is amazing.  The most expensive ticket in baseball belongs to the defending champion Boston Red Sox ranging from $24-$85, which is comparable to the NBA and NHL and is actually quite pricey for a baseball game.  It was the low end of the scale that was shocking. The Arizona Diamondbacks have tickets starting at $5 up to a maximum price of $50. That means that I can sit behind home plate at a D-backs game for the same price I would have paid to sit in the nosebleeds at the HSBC Arena watching the Sabres and Islanders play.  That is an incredible deal if you are a baseball fan (and I am).

The bottom line of this whole exercise is that NHL teams are charging too much for tickets and there are a lot of empty seats. The Florida Panthers or Nashville Predators both have attendance issues but didn’t show up at the bottom of the list.  The Chicago Blackhawks didn’t even have games on television for years but after one mediocre season they raised ticket prices a ridiculous 28%.  The NJ Devils did something odd and actually lowered prices by 15% this year but they are still averaging over $57.  If the NHL wants to see fans in every seat (besides Toronto and NY) the league will have to stop raising the salary cap and the owners will have to swallow their pride and lower seat prices so families can enjoy the experience of a live game more than once a year.

MLB has lowered prices since the lockout to win back fans, the NFL is a money machine so they can charge whatever they want and fill seats and the NBA counters empty seats with low end prices between $10-$15.  The NHL needs to make a change.

- Trigger

Mike Trigiani appears courtesy of Live From Wayne Gretzky’s